Like the classic real estate industry question: “What are the 3 most important characteristics of any property?” (rent, rent, rent) – the most important fuel you will ever create, buy, or want to have for your business is leads, leads, leads! Doesn’t it make sense to know and understand the top 7 ways to generate leads?
Production method n. 1:
Direct visual impact. Impact? Really? Actually! Unfortunately, when it comes to direct lead generation, as it has been for decades, most people get it wrong. It doesn’t matter if it’s a sign on the side of your vehicle, building, or bandit signs, it should be direct, powerful, and short with your message. Your colors should be bright and high-contrast. Yellow and black signs work best, period. The area of the sign should be maximized so that the letters are as large as possible. Become a sign savant: Evaluate the readability, placement, and “attention factor” of every sign you see. Emulate the best of what you see.
Production method n. 2:
It is very important that you are very aware of the power of coupons. You can easily make a business card that is also a coupon. When you do this, you are adding great power to each card you give. Can you put flyers on car windows? If you put a steering wheel on my windshield, it makes me want to meet you to give you a piece of my mind. When you put a valuable business card-sized coupon right above my door handle on the window seal, I’ll put it in my wallet – BIG difference!
Production method n. 3:
The United States Post Office (USPS) now offers delivery of an 8 “x 11” flyer for 16 cents per mailbox. This is an amazing deal. It gets better. You can sell flyer advertising to other companies that do not compete with you and that cover your cost. Please understand that you can get 5,000 plastic coated double-sided color flyers for about $ 400. As you can see, with both sides available for ads (coupons), you will have plenty of space to sell and at the same time your ad ( coupon) appears in a part of the same brochure. This is endless free advertising in exchange for a little work. You could even earn money by getting your ad for free!
Production method n. 4:
We all hate spam, right? However, you may not realize that you have probably responded to a SPAM email at some point. From that email, you may have gained confidence in the person who sent you the original SPAM. SPAM is legal if you follow a few simple rules: search on Google. Major corporations use legal spam. Most people don’t realize that the SPAM law is actually the CAN-SPAM law (which means you can send spam as long as you follow half a dozen simple rules).
How can you do it so that no one is upset? Offer free help or valuable information. I did this with real estate agents (for example). I sent them valuable advice that they had never sent before. I told them in the original email that I would keep sending suggestions unless they unsubscribe. I made it a lot easier for them to unsubscribe. I quickly built a large list that accepted my emails. I finally made them an offer of my product in the same email with a tip. My product was potential clients of real estate buyers that we (my son and I) produced on the Internet. We offered a great bargain. It is because we continue to offer great free information along with the product offering that very few have unsubscribed.
Production method n. 5:
Run a simple drawing for something. We’ve all packed our business card in a box for a free lunch. If you have a brick and mortar business, you can do this to draw attention to a new product in your inventory. Make the drawing of that product. Put the date of the drawing around 60 days. People will give you their name, email, and cell phone number. Follow up and offer them a “phone special offer” discount on the product.
Production method n. 5:
Create a business card rack in your store. You can also buy these racks. They are designed to hold approximately 20 business cards in up to 60 slots. Next, buy some $ 1 or $ 2 plastic desktop business card holders. Make a business card coupon. Visit local businesses around your business. Introduce yourself and say: “I’d like to ask you a favor, would you put my cards on your counter?” Show them your 40 cards on the little individual shelf. Ask for your cards: “I will display your cards in my store.” This works like a charm!
Production method n. 6:
The famous review service (YELP) is a powerful lead generator. Most people don’t realize that they have to register their business with YELP. Google+ is powerful too. Sign up for both, now! Start writing YELP reviews on every business service you use. Write honest reviews. YELP will publish your reviews only after you have written multiple reviews.
Production method n. 7:
Online lead production. How do you get leads online? There are several ways, it is a great topic. Google has (recently and once again) made changes … and now, You Tube clips seem to have more power than ever. If you don’t know how to create and upload YouTube clips, consider investing the time. Another time-tested method is to create simple yet powerful capture website pages. Usually these pages make a true and powerful offer of something of real value, for free.
Whatever you do, never stop generating leads. Build sustainable systems that are easy to maintain. You will be a great success.
What should you do next?