There are many online marketplaces that you can use or download today that can help double your sales. However, with Facebook holding the title of most visited website and most downloaded app in most if not all countries, you might want to harness its power to connect with people from all walks of life.

If you plan to market your products or services on Facebook, the first thing you need to work on is identifying your target market based on locations, ages, and interests. The next thing is to create a Facebook page for your business. You can request a web address to make your page discoverable by keywords.

The next thing is to upload attractive photos and captions. Engage your audience with eye-catching photos as if they could speak and market themselves to you. You can write the product information in the headline or, as most advertisers do, include a link to your website where they can read the full details.

In addition to photos, you can also upload a video or share a YouTube link. This social marketing strategy has proven to be effective in getting high engagement rates. Always remember that poorly edited photos are likely to get no interactions (likes, comments, and shares), limiting your posts to your reachability.

You can effectively increase activities on your content by running a Caption Contest where people need to interact or respond to your posts. Also, you can get more traffic by offering urgent discounts and promotions. Post your promotion announcements one to two weeks before the promotion date. Give your audience time to view your post, but don’t make the wait long, as they may lose interest. These will also help you gain followers who will surely visit your Facebook page from time to time.

Another useful social media marketing tip is to create Facebook events that you can invite people to participate in. Events can be in the form of sample product or service trials, a book signing, or a webinar.

You can also take advantage of Facebook posts and promotion pages. To effectively boost your Facebook business page, use advanced targeting options by narrowing down categories and adding more keywords. Paid marketing from Facebook is only optional.

Just like the traditional way of marketing, Facebook online promotion also requires intensive management. Post ads regularly and consistently, but moderately. Keep them updated but don’t flood your followers’ feed.