The Fred Perry brand is regarded as one of the most historic and iconic sportswear and fashion brands in British history. It was founded by the English Wimbledon champion of the same name. Fred Perry clothing has always been incredibly popular throughout the range’s lifetime, initially starting with nothing more than a basic white polo shirt.

Over the past several decades, the Fred Perry clothing range has embraced, encouraged, and in some cases created and led the way in a number of clothing fashions. It was the first brand to make the crossover between streetwear and sportswear when its polo shirts were embraced by the ‘Mod’ subculture.

These days, they have expanded their range of offerings, for example Fred Perry Footwear and accessories, and now they have also teamed up with various other brands, designers and celebrities for collaborative work. The celebrated European designer Raf Simons has created unique collections developed with them over several seasons, and they also have several seasons scheduled for a collaboration with singer Amy Winehouse.

With the level of fame that Fred Perry has reached, they would inevitably sooner or later be the target of clothing counterfeiters. Unfortunately, when a clothing brand rises in popularity, it also attracts the attention of scammers and counterfeiters looking to make money off unexpected buyers. The most counterfeit item to look out for is the Fred Perry polo shirt as this is considered by counterfeiters to be the cheapest to reproduce and sell and is also the most popular genuine Fred Perry item.

While it is generally fairly easy to spot which polo shirts are fake and which ones are real, counterfeiters sometimes use methods to make the replica look a bit more like the original, and this can lead to confusion among buyers.

If you are looking for cheap Fred Perry clothes, pay attention to the following tips on how to distinguish genuine from fake products. Although following this advice cannot guarantee that you will receive the genuine item (the only way to make this happen would be to purchase it directly from a reputable and authorized dealer), ignoring it will greatly increase the chances of being charged with a fake.

1) Logo design

Fred Perry Wreath is an extremely recognizable brand logo. Due to how simple the logo is, criminal gangs find it quite easy to replicate. Fortunately, few of them replicate it perfectly, so there are still a few points to consider. First of all, look at exactly where the logo is located. Authentic logos will be found just above the heart, certainly much higher or lower. Also, it is only sewn or embroidered on the polo shirt, it is never printed.

2) The buttons

The buttons on a Fred Perry polo shirt, with a couple of distinctive exceptions, will always be the same color as the primary color of the rest of the top. For example, if the polo shirt is mostly red but with a white collar and cuffs, the color of the buttons will always be red. However, there are one or two exceptions to this. One of Fred Perry’s collaborations with renowned Belgian designer Raf Simons used opposite colored buttons. Also, there are some limited edition styles from Japan that have different colored buttons. However, almost all of Fred Perry’s polo shirts will have the same color.

In addition, each button will need the text “Fred Perry” visibly engraved on it.

3) The label

The content label on the back of the garment’s interior is an area that counterfeit bands often overlook, although it can contain many clues that hint at the authenticity of the product. This area of ​​the label is generally hard to miss and is printed with the word ‘Fred Perry’ in a very clear and meaningful sans-serif typeface, complemented by the size of the garment and the typical Fred crown logo. Perry. Fake items are usually designed with some kind of wiry, spaced typeface along with a really bad attempt at a crown logo.

There is an urban myth that green tag shirts are always fake, however this is not always the case. If the shirt you are looking at was made in the last few years, the label will likely be black or blue; but not green. However, if the shirt was made in the 90s, it is most likely green. A Fred Perry polo shirt with a green label will be old and / or fake, but it will never be new and genuine.

4) The store and the merchant

Take a look at the merchant or store that has the shirt for sale. If you cannot physically see the merchant (for example, if you are shopping on eBay or Craigslist), look at other items, such as photographs and writing. Check the grammar of any text and be sure to call the provided phone numbers to see if they are real.

Examine the merchant if you can. Does he or she (and their store) seem like the kind of ambassador that a prestigious brand like Fred Perry would choose to represent them? Is the store tidy or are the clothes stacked everywhere? Where it is located the store? Is it in a respectable city business district, or is the “store” the trunk of a car marked in a Wal-Mart parking lot?

Pay special attention to the sale price. Although costs will fluctuate a bit between distributors, it is usually not a large amount. The only time you’ll find drastically lower-priced new items than usual would be during a sale or clearance event. It will not be a regular price. If the vendor offers a “Buy One Get One Free” offer on their Fred Perry stock, it is probably a bogus stock.

5) If in doubt, stay away

This advice cannot be stressed enough. If you have any doubts or “bad feelings” as to the authenticity of the items, just don’t buy them. In this way, if the article turns out to be false, you will not have been scammed and you will not have contributed to the success of a criminal enterprise.

If everything seems fine about an item, but you still don’t feel completely confident, you should call Fred Perry. They can help you verify the authenticity of the merchandise by looking at different areas of the garment, as well as matching the garment with the unique serial number of the product. If you get the green light, you can buy with confidence.

The best tool you have to protect yourself from fake products is your brain. If something seems too good to be true, it almost certainly is. When you’re drawn to something that appears to be cheaper than it should be, ask yourself if it makes any sense that this particular item is priced so low. To ensure your safety, when considering a Fred Perry polo shirt, the most effective strategy would be to find an authorized and reputable Fred Perry clothing retailer. There is normally a minimum of one in every sizeable town and city and there are many exchanges on the internet. You can get a definitive list by contacting Fred Perry.

Fred Perry’s clothing has been incredibly popular his entire life, starting with the first simple polo shirt. Fred Perry polo shirts are incredibly popular around the world, both with consumers and sadly, with counterfeiters. With the information in this article, you will be able to identify most of the fake Fred Perry polo shirts and thus avoid falling victim to criminals.