When creating an online marketing plan, you must take into account all your goals for it. You need to understand who your audience is, how to get them to know you, and what their buying process is, so that you can create the best online marketing plan for them.
This is what an online marketing plan will consist of.
Website management and updates
From the beginning, create a website that takes into account all the rules of SEO. Do this from the first page created, to every page that links to, and every article, blog post, or image you include. Everything should be something that you know will advance your marketing goals.
SEO: on and off the page
Learn all you can about SEO, because getting organic traffic that you don’t pay for directly through pay-per-click or other types of ads is worth even more than paid traffic. Why? Audience members who seek you out, rather than the other way around, will be more likely to become paying customers. They will be much more likely to buy than someone who reads and responds to an ad.
Link building on and off your website
Link building helps search engines, but it also helps your audience find your information in a more organized way. Consider your link building strategy and create a future action plan that provides links from outside your website to your content, as well as links within your website to more of your content.
Junk mail
No online marketing plan is complete without email marketing. Email marketing is the lifeblood of your online marketing plan and will infuse your online marketing program. With email marketing, you have a way to capture leads, convert them to customers, and more.
Blogging
It all starts with your website or blog. All the content you create, all the products you promote, and all the services you provide are on your blog or website. Even if you have a store, the website or blog is the backbone of your online existence.
Social media
Using social media to promote your content and information to your audience is a great way to spread the word. Plus, it’s a great way to engage and build trust with your target audience. You can have conversations, share interesting things you read, share the information that others share with you, and more.
Pay per click
With Google Ads, Facebook Ads, Twitter Ads, and more, you can run pay-per-click campaigns that get great results and are a nice addition to the other types of marketplaces you run online.
Reputation management
Use articles, electronic reports, white papers, posts, messages, and more to improve and manage your online reputation. This is a useful aspect of online marketing that should not be ignored.