If you run your own business and find that you frequently write articles to drive traffic to your website, you’ve probably found that certain articles work better than others for driving traffic to your site. While there is no magic formula for creating the perfect article that will garner views and hopefully clicks, there are certain elements that can help improve your article’s chances of getting seen.

Element #1: It all starts with the writing of the title

The first thing people look at before clicking on your article is the title itself. You may be discussing the same topic as someone else, but readers may be more intrigued by your choice of words for your title. For example, if you were writing an article about the importance of video marketing for business success, you could write the title of that article in any number of ways. If you were to use a more generic title like “Why Video Marketing Helps Your Business Succeed,” it might not stand out as much as an article title like “Video Marketing Helps Your Business Grow.” . The latter is a title that could grab the reader’s attention and won’t get lost as much in the sea of ​​other articles likely to deal with the same topic.

You should keep in mind that there are probably hundreds, if not thousands, of articles on your topic. So he should do what he can to make sure his stands out and a good title is a place to start. Keep in mind that while your title may be different from other articles, it still needs to be professional.

Element #2: A good summary definitely helps

The summary that follows your title is also a good opportunity to make your article stand out from the rest. It’s hard to say exactly what will make your abstract stand out, but it’s a good idea to let readers know ahead of time what point of view you’ll take or what ideas you’ll offer. This might catch readers’ attention and they might want to dig deeper. They may want to understand how important your idea is or why you have taken the point of view that you have.