The success of your network marketing business depends on your commitment to take consistent and persistent steps to grow your business. In a previous article, I discussed the importance of taking massive, imperfect steps to help your business thrive. This article will explore why that action must also be taken consistently and persistently.
The power of consistent action
Sales legend Zig Ziglar once said that success can only be bought on an installment plan that requires daily payments. This is certainly true in the network marketing industry. There is a power that comes from consistent actions that cannot be harnessed in any other way.
It’s like hiring a personal trainer. Just hiring the trainer will not make you fit. You need to show up and do the routines regularly so you can improve your fitness level.
Do something once and the world is unlikely to notice. Repeat it every day, 5 days a week, for 50 weeks and in a year you will have done 250 repetitions. Along the way, people will have started to take notice. In addition, you will have increased your skill and efficiency in performing the task. Even better, it will have become a habit that you will automatically maintain.
Imagine making a single post on a network marketing forum. Most likely you won’t get any clues. However, if you publish a quality post every day, you will soon be recognized as an expert and your flow of leads will increase significantly. The same goes for any other marketing method you choose to use in your business.
Perhaps the biggest return from consistency is the effect it has on your downline. The distributors you enroll in your business will tend to follow your example, good or bad. Also, by staying engaged with your organization, you will increase your retention rate. There’s a saying in business that good companies don’t attract good employees, good managers attract good employees. The same is true in network marketing.
It is equally important that you are persistent in your actions to grow your business. Build on small steps. Start where you are, choose a method to build your business, and stick with it until you master it. Then add another method and do the same while continuing to use the first one. If you give up before you learn the basics, you’ll end up jumping from one thing to the next and never advance.
The same applies to the company you represent. If there are other people in your company who are having the kind of success you’d like to have, the problem isn’t with the company, the products, or the compensation plan. The problem lies in something you are doing or not doing. And since you’re going to carry the same skills and work habits with you, switching companies is probably not the answer.
Let’s take another look at the fitness trainer analogy. He wouldn’t hire a trainer, he would show up every day (constant action) for a week and then stop training and hope to continue to improve. No, you have to keep training regularly until you reach your goals. After that, you’ll have other goals that will require even more action or you’ll need to stay on a maintenance program to maintain the results you’ve already achieved. It’s the same with your business.