Digital Marketing, an offshoot of the massive digital revolution that has taken place. An aspect of Digital Marketing that is gaining special prominence is Video Marketing. Have you ever imagined that videos could be so useful? Well, listen to the trends talking.

This trend is proof of the constant innovation that is taking place in marketing structures. From explainer videos to animated ad films, from infographics to entertainment-based videos, the field of video marketing is the most hectic corner of the already action-packed web world.

Is video marketing really that hectic? Yes it is! Being a visual medium, it is linked to constant innovation and trends. It is an ever-changing platform that keeps presenting itself to us in a new way each time.

Here is a list of the latest video marketing trends that are clearly taking the field by storm.

Live videography: Live videography is one of the most popular videography trends of recent times. Extremely useful for events, product launches, and many other avenues, live video is a great tool for video marketing. The biggest advantage of live videos lies in how they drastically improve user engagement. Live videos are also very realistic as it is perceived that live television broadcast cannot be changed and is not changed in a way desirable for a brand’s own image. A great example of live video marketing is Buzzfeed.

360-degree videos: 360-degree videos are the most realistic touch to the concept of video marketing. Not only do they offer better images, but they also make the content more understandable for people. They are often very catchy and attract high rates of traffic. Thomson Holidays uses 360-degree video to showcase travel locations.

Video and E-Learning: Explainer videos are booming at their highest rate. E-learning platforms are switching to videos and have left their ppt presentations behind. Explainer videos express the purpose of your business in an easy-to-understand way. This helps you reach multiple customers and consumers. Hubspot, Moz are famous brands that use videos for e-learning.

Co-creation with consumers: People these days enjoy and find it easier (thanks to smartphones) to create videos as much as they love to consume them. Brands these days come up with social media challenges that require people to post videos of themselves adhering to the theme of the challenge. A strategy like this is a very attractive way to promote your brand. Kitkat is known for the innovative challenge that he recently came up with.

VR: Virtual Reality is a contagious trend. Not as popular with brands (as it is with gamers), VR is an untapped tool in video marketing that has huge potential. Virtual reality improves the video consumption experience among the audience, making it interactive, attractive and very effective. McDonald’s and Uber introduced free virtual reality games for their customers.

As we saw, video marketing is taking over digital marketing. It has an overwhelming influence that will generate a series of beneficial results for your ambitious brand.