Have you heard the famous saying that the tail wags the dog? When it comes to long-tail keywords, it can often be beneficial for the “long tail” to move the dog. Long-tail keywords are typically a search phrase of three to five (or more) words, many of which can only be searched five to ten times a month. These phrases are often very specific, but when a user types the phrase, they may be your ideal insurance agency prospect. That is why it is important that the search engine results page (SERP) includes your agency at the top. Let’s take a look at some insurance long-tail keyword phrase examples:

Arizona garage attendant insurance

New York Owner Operator Insurance

California professional liability insurance

Florida’s Best Business Insurance Rates

Florida Coastal Condo Insurance

The more keywords included in a phrase and the more specific the term is, the narrower the results will be and the less frequently that term will be searched for. And of course, the shorter the phrase, the broader the results and the higher the competition for the phrase. An example of a broad phrase might be “truck insurance” or “car insurance.” When targeting long-tail keywords, quantity matters. Your agency should target 100 long tails or more, along with more competitive phrases, for a comprehensive approach to your insurance agency’s search engine optimization efforts.

Safe on-page search engine optimization (safe SEO), includes both content and metadata. This means that the Google or Bing search bots look for the text, images, blog posts, and video that appear on your page, and Meta, such as the page description, alt tags, and heading tags that appear on your page. They exist but are not visible on the page. Effective insurance search engine optimization also includes off-page optimization such as press releases, social media posts, bookmarks, and videos to name a few. Effective long tail optimization will result in better insurance website traffic and increased leads from insurance agencies.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

· Where do I buy Arizona garage attendant insurance?

· What are the best New York owner operator insurance agencies?

· What are the lowest rates for professional liability insurance in California?

· Where do I find the best Florida business insurance rates?

· Who offers the lowest prices for condominium insurance on the Florida coast?

Although organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies looking to quickly build their portfolio often find that insurance agency email marketing and targeted calls to schedule appointments can be a faster path to lead generation.

Insurance agencies and brokers who lack the time, tools, or skills to manage this type of initiative may want to consider outsourcing it to a competent insurance marketing company.