If creating a website for your business is top of your agenda, you will need to give some thought to the type of content you want to add. You may be hiring someone to create your site for you, but with their expert knowledge of your business, you are the best person to create the content that truly reflects the unique aspects of your business.

Here are seven elements of web content that you should consider including on your website:

1. Unique selling points

On your website it is essential that you explain to your customer what is special and different about your company, and why they should use you instead of your competitors. Do they offer unmatched levels of service? Maybe it has a low price guarantee? Make sure your web content includes your company’s unique selling points, preferably on your home page.

2. Product or service details

If your business sells real products, you will need detailed product specifications as well as photos for your site. If your company offers particular services, you should include a description of the various services it offers and what they entail. Try to write this from your clients’ point of view without using too much industry jargon if not everyone is familiar with it.

3. Section ‘About us’

This section of your website is an opportunity to tell your client a little more about your company. You can choose to tell the story of your company so far; when you started your business, how it has developed, and your vision for the future. You could simply give key facts about the company, such as the number of employees and locations, or you could write about your company’s values ​​and policies. By reading your “about us” page, your clients should feel like they are starting to build a personal relationship with you.

4. Testimonials

Asking satisfied customers to write a testimonial for you or your business is a great way to convince potential customers to buy from you. Make sure your testimonials are authentic; Clients you have worked well with in the past should be willing to write a couple of lines recommending your products or services.

5. Photographs

All websites benefit from photographs and images; helps to break up the text and add interest to the site. A photo of you for the ‘about us’ page, a photo of your location for the ‘contact us’ page, and any other images you think give you an idea of ​​what your business is all about are useful contributions to a website.

6. Prices

Some companies choose to advertise their price list on their website, which can give customers a good idea of ​​whether they can pay for your products or services before they contact you. You may be concerned that your competitors will underestimate you, but many customers will be put off if they can’t figure out the price of your website and won’t bother to contact you in person. You can always include sample prices or a case study with costs if you don’t have a set price list.

7. ‘Contact us’ section

All commercial websites should have a “Contact Us” section that explains how you want your customers to contact you. You can include a phone number, address, directions, and a map, and most websites also incorporate a contact form so visitors can send an email directly.

If you are setting up a website for your business, providing your web designer with as much of the above data as possible will help you build an effective and informative website.