On the internet, there are all kinds of internet marketing strategies that you can use for your internet business. Now, if you’re like most beginners, you’ll probably start with the ones that seem easiest to you and get the most traffic right away, but this isn’t necessarily the best route. In fact, many of these internet marketing strategies can harm your website in multiple ways.

For example, you have the infamous “traffic exchanges”. A traffic exchange is simply a network of websites that are clicked to increase your website statistics. Now, some clicks actually result in sales, but the sales rate is so low that it’s not even worth participating in the exchange. For the most part, it can be automated, but at first, you’ll probably find yourself sitting at your computer for 1 hour clicking on links that don’t interest you. And the clicks you get in return will be from people who are not interested in your offer at all.

So what types of internet marketing strategies should you use to attract high-quality leads and customers? Well, that’s what I’m going to go over so you can be as successful as possible in your internet business. No matter what type of business you have, and no matter the industry, these effective strategies can work for you. Let’s take a look at the first type of internet marketing strategy that you can use to make money online:

1) Referral Marketing

Here is the essence of referral marketing, because it can create a storm of free traffic for you. What you want to do is find a “tell a friend” or “refer a friend” script. You want to offer something of high perceived value and tell your subscribers that they can get this high value offer for free IF they refer 5 of their friends or colleagues to your website.

So, you go and create the offer, set up a friend’s page and referral code on your site, and immediately after they fill out the form with their colleagues’ names, you redirect them to the free offer that they can download and use from immediate. Or if you have something tangible to offer, maybe you can send your free (but low-cost) offer to the person who referred your friends.

This is an extremely effective internet marketing strategy, and it works without you lifting a finger or spending a dime to get more leads. Increase your number of high-quality subscribers and reduce your advertising cost. And since it comes from a referral from someone they know, people will come to you, already predisposed to see you as the obvious expert in your niche.

This is something that can be promoted to all kinds of lists you have. If you have an opt-in email list, you can promote it in the signature area of ​​your emails. If you have a blog and you have blog subscribers, you can promote this on your blog. If you have a large following on YouTube, Facebook, Twitter, Instagram or social networks, you can promote this referral offer to all your followers… all for free. You can get a flood of free traffic and it won’t cost you anything. Here is another type of internet marketing strategy that is effective:

2) Advertise on community-style sites in your niche

This is the difference between doing pay-per-click (PPC) advertising and advertising on a community-style site specific to your niche. The people at the community site are enraged. This means that they are deeply interested in the niche topic that the community site is based on. Because of this, when they go online every day, this is probably the first site they visit when their Internet browser opens.

Or they probably have the site bookmarked and visit the site within 3-5 minutes of connecting. The difference between this and marketing to leads on pay-per-click sites like Google Ads or Microsoft Ads is that traffic from these 2 search engines varies in terms of desire. Some people are deeply interested, depending on the combination of keywords they type. And some people are vaguely interested, also depending on the keyword combination being typed.

There are some other factors that you have to consider as well. You need to take into account where they live, the disposable income of the target group, the language they speak, whether you want to target their mobile phone, tablet or computer, and also their age. Like I said, there are many factors you need to consider, along with the pay-per-click network you choose to advertise on.

In my opinion, community style sites get the first thumbs up. Conversion rates are usually higher in terms of sales and the cost of advertising is usually lower depending on the niche. The community style sites I’m talking about are: blogs, forums, high traffic websites, and even offline posts where you can reach your target prospects. Now, offline marketing is a totally different realm of knowledge, but you should know that you can get tons of high-quality new customers simply and easily by incorporating it into your marketing.

These 2 types of internet marketing strategies are incredibly effective and are techniques that you should implement in your business today. I’m sure you have time to use both techniques right now, in addition to what you’re currently doing to market your website. The sooner you start applying these 2 techniques, the faster your leads, sales, and revenue will grow. Not to mention, both strategies can be automated.

And be sure to stay away from low-quality traffic strategies. Traffic exchanges, link farms, software crowd-submitters, and traffic-bulking sites will do you no good. So make sure you DO NOT use them.