What our year-end analytics revealed about our top 3 performing articles and how these insights can help market your business in 2018′
It is the end of the year and companies are wrapping up their 2017 activities and preparing for new opportunities in 2018.
Like many of you, we put a lot of time and effort into our business and brand. And a key element to all business marketing efforts is looking at the results to effectively plan for future changes in marketing and business operations.
We recently began doing our year-end review of our social media and content marketing efforts and wanted to share some of the insights we uncovered in hopes that you’ll be inspired to review your own efforts as you plan for the year ahead.
Where and what to analyze
A quick and easy way to do your year-end review is to look at your commitment online from last year. Whether you’re checking your social media stats or looking at your website traffic, there’s a lot to be gained from this type of analytics.
There are a few places to look for the stats you need: You can use Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.
Log in to each of these and take a look at how your posts and articles are performing. They can provide a lot of valuable information about how your business and marketing are impacting users.
If you’re stuck on social media and want to read more, check out our robust catalog of content related to all things social media.
So what did our analytics tell us about what our followers liked? Here are 3 valuable insights learned from 3 of our top posts this year:
1. Communicate to maintain effective customer relationships
Communication is key to a successful business and when customers and followers reach out to you through social media, whether it’s through a direct comment, share or anything else, you need to listen!
Customer relationships are a big deal to us and we like to build long-term relationships by treating our customers with respect and listening to what they say.
We don’t just hear it, we listen. We then adjust and improve to reflect customer expectations.
So apply the tips from the article like this:
Use language and gestures your customers can relate to: Use mirroring to deliver messages in a way that makes them feel comfortable.
And apply the same acknowledgment and response to your social networks. If you have noticed that some articles are focused on something specific and your customers/audience are receptive through engagement, then in 2018 you should know what to do!
Give them what they want and build your customer base by accepting what your followers like and expect from you. Communication is a very broad term and does not always mean just direct vocalization or emails.
2. 10 ways to attract customers through kindness
This article has our approach laid bare. We observe, listen, learn and follow the golden rule: treat others as you would like to be treated.
Be open to feedback, good and bad, and accept it as constructive.
Assess the big picture of what is happening and understand where the feedback is coming from.
We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and our other 9 steps in the article, we’ve seen our business and customer base grow steadily!
3. Why Twitter Ads Drive Business and How to Create Them
Social media is a BIG factor in most businesses and has effectively replaced many other support channels that users go to for an answer.
So once you’re online, it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.
While Facebook offers advertising and so does Instagram (among all the others), our article on Twitter paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of how effective this content is with our fan base and potential customers.
As stated in the article, diving into social media can have drawbacks, so if you want to take it seriously, it’s good to hire online marketers who know how to use social media for business.
We don’t have any information on how effective our readers’ Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are eager to expand their online presence and try new ways to reach new potential customers.
Is this limited to Twitter? Probably not and the real message here is that when we give back to our customers and readers with free advice through content marketing strategies, we will see reciprocity through new leads and new customers.
So what did you learn this year from your social media marketing and content efforts? Take a look at your metrics and see what they tell you.
Then take that information into the boardroom and help make 2018 even better.