The attention of readers is a great challenge to maintain. Therefore, creating attention-grabbing graphic images is a vital responsibility needed in a virtual assistant.
Three things to consider in a design:
1. Consistency with the content: An image or graphic design must remain true to what the writer is trying to show, as this will also represent the creativity of the content. For example, content about the best places to visit in the Philippines should have images that feature iconic places that convince readers that these are places worth visiting.
2. Keep the humor – Memes have also become a popular choice in graphic design, as long as they stay on topic, as they serve to break the ice and hold the reader’s attention. Old Spice is an example of a product that takes advantage of memes to promote its brand while keeping the humor intact.
3. Animation – A better way to display an image is to animate it. Creating short clip animations will also engage readers as it brings an image to life and sometimes even enhances the message conveyed. Even the search engine giant Google uses animated doodles to add flavor to their search engine page as well as to commemorate a certain event.
Two popular tools:
1. Adobe Photoshop – One that is used by both beginners and professional designers as it has a wide range of creative tools from photo enhancement, typography and even animation.
2. Canva.com – It is a web-based graphics design tool that is very useful and easy to use as it contains ready-to-use templates that can create a professional result.
It is important to note that when creating any graphic design, it is always best to ensure that it is original or that the original owner is properly acknowledged to avoid copyright issues.
It’s also understandable that creativity isn’t innate for everyone and is different between people, so don’t be intimidated when there are others who seem to have a talent for graphic design, as the main ingredient of every skill is practice and finding the right fit. the right mentor and inspiration. to perfect it.
One can find inspiration almost anywhere, from simple things like checking the latest trend online or in the news, walking and experiencing the wonders of nature, to simply interacting with other graphic designers and learning from their styles.
As the artist of the cover of the book “The Little Prince”, Antoine de Saint-Exupéry, said: “A designer knows that he has reached perfection not when there is nothing left to add, but when there is nothing left to take away.”
So, whether the person is a professional graphic artist or just starting out in the trade, they can excel as a virtual assistant by keeping all three of the above design considerations in mind and using one or two popular graphic design tools. that are available in the market today.