I have a saying: “The more you talk, the more you earn.” It has worked for me.

Since I started my business in 2001, I have created over 157 hours of information for my clients. Did the ending work? Today, I earn over $100,000 a year from my website.

As I did?

Well, the first thing I look for when creating products for my website is marketing experts. There are plenty of these around; one of my favorite sources is Amazon.com.

What’s interesting is that even though a lot of these guys have great marketing content, they’re like 99.9% of the population in that they often don’t have the knowledge to market on the internet.

For example, I found a great book on marketing on Amazon that was selling for $10. It was obvious that the guy who wrote it really knew what he was doing.

The interesting thing was that, except for his book, he had very little presence on the Internet.

So I reached out to him and said, “How about taking that book and turning it into a marketing consulting system that could be delivered both online and in physical form?”

I then conducted a series of interviews with him that formed the basis of an information product that I have been selling on my website for the past four years.

Remember, that guy’s book originally sold on Amazon for $10. Today, the information in that book sells for $5,970!

How did I do this? Easy.

By interviewing that guy, I created value. By including the interview transcripts, I created value. By adding other relevant interviews and transcripts (even from different authors), I created value.

This additional perceived value has made it possible to steadily increase the price of that product.

I have a saying: “The more you talk, the more you earn.”