A registered trademark is the identifier of your business, it protects the ownership of your name, logo, slogan or any mark that you can use to identify the consumer public the product or service of your business. Here are some reasons why you need to protect your brand:

warning

Trademarking your brand gives everyone constructive notice of your ownership. In my opinion, this is one of the most compelling reasons, if not the most important, to register your trademark. With notice, a third party searching for an identical or similar mark to yours will see that you already own the mark and will therefore be notified that use of an identical or similar mark to yours may result in a trademark infringement. The third is alerted to find a new and different brand. With such notice, the registration of your mark avoids a possible conflict in the future.

social media

Social networks are an important resource for many companies. Customers search for brand names on various social networking sites, including Facebook, Twitter, and Pinterest. Each social media venue has policies in place to protect against inappropriate activity, including inappropriate marketing. Unfortunately, the practice of a person or entity misusing another company’s name or brand on social media for financial gain, for example, is not uncommon. Such inappropriate practices may result in the venue suspending the offender’s social media account. Please refer to venue policies for more information. However, I found that when you complain to one social media site about such wrongdoing and claim that another is using your trademark without permission, the social media manager responds with a request for proof of ownership of the trademark in question. Registering a trademark provides convincing proof of ownership of the trademark.

brand loyalty

Registering your brand shows a commitment to your brand and shows your customers that commitment. The goodwill that can be developed through such a commitment is invaluable to a business.

cybersquatting

Cybersquatters register domain names that are identical or similar to third-party trademarks or well-known brands for the sole purpose of selling them (to the rightful owner) for a high fee. The Cyber ​​Takeover Consumer Protection Act allows a trademark owner to sue and collect damages from persons who register a domain name that is identical or similar to their trademark.

Trademark Renewals

The trademark registration can continue as long as you continue to use the trademark in commerce. There are some companies that have trademarks that are over 100 years old.

Trademark registration may not be for all businesses. However, there are many compelling reasons to protect your brand in the same way that you protect any other business asset. A registered trademark is the mark of your business, its identifier. Protect it with trademark registration.