Digital marketing executives oversee your organization’s online marketing strategy. They plan and execute digital marketing campaigns (including email) and design, maintain and deliver content for the organization’s websites. In addition, they interact with the public through social networks and guarantee the flow of visitors to digital sites. Digital marketing executives also analyze and report on visitor data and update new ways to market products. They frequently work for online retailers, financial institutions, charities, and publishers. They can also be used by digital marketing agencies. Day to day:

Typically, a digital marketing executive:

Develop and manage digital marketing campaigns.
Monitor a social media strategy
Manage and maintain the organization’s websites.
Write and optimize content for website and social media accounts like Facebook and Twitter.
Track and analyze website traffic flow and provide regular internal reports
Get key performance indicators, such as reducing website bounce rate, increasing dwell time, or improving conversion
Continuously work on search engine optimization for websites.
Please correct any mistakes or errors in the online content.
Edit and publish videos, podcasts, and audio content to online sites
Organize webinars and webcasts
Create online banner ads and monitor pay-per-click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies, and ensure that the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Work on printed material to complement online products
Attend product launches and networking events

Key skills

Editing and Writing Skills: You need to create taglines and edit content for various digital platforms. Writing blog posts can be an integral part of the job.
Speaking skills: will be mainly implemented internally. You will need to be able to consistently explain to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Video Editing Skills – Website and social media content will not only be text, but will often be visual as well.
Web Development Skills – A digital marketing executive is not a software developer, but will need a solid knowledge of HTML / JavaScript, a strong knowledge of search engine optimization, and advanced Word and PowerPoint skills.
Project Management Skills – Digital marketing executives must also be good at handling urgent projects and meeting deadlines.

Practical training is the vital link between the theoretical knowledge base and the profession. While knowing its practical application certainly gives you the winning edge in a professional career, you should strive to learn various aspects of the profession during practical training to prepare for a wide range of professional profiles, enhancing your employability. Use each task as an opportunity to learn, mixing theoretical knowledge with practical skills to offer the best.