Basic SEO for web design
Taking all the necessary steps to optimize a website for the best possible search engine ranking can be difficult. All it takes is a little dedication and knowing how to make sure people can find your website. We know all the ins and outs of SEO and love to share our knowledge.
web crawlers
It is important to know how the web crawler works to ensure that you can maximize the visibility of your site. Even if you have launched a beautiful website, if no one can find it, it is useless. Search engines like Google use web applications known as spiders, web crawlers, or bots to search for web content on sites that are registered with that search engine.
You can submit your site to a search engine to be found or just wait for your web crawlers to find it. Today’s web crawlers will search the meta content of your page, as well as the text, images, and elements.
A good initial tip is to keep all text near the top of the page. Google’s search bots will only search for a portion of your content, most likely text at the bottom of a web page will be skipped.
content is king
Search engines don’t focus on their meticulously honed designs. They mainly scan the content. The text contained in each paragraph, heading, subheading, video transcripts, image names, and ALT image names are examined. A page with 1000 words of unique and relevant content will help rank your site higher than a page with no text. This does not mean that you should fill the page with meaningless words.
Make sure you have something useful and relevant being added to the site. The text on your site must be original; Even if you decide to create a new site, you should not reuse your old bio or about me text. This will result in a lower search ranking for posting duplicate content.
Today design and graphics are also important. Having a responsive website is no longer a trend, it’s an industry standard. Any site you create should also be optimized for mobile or else this can also result in lower rankings.
Keep clean
Web crawlers crawl the source code of your website to view the content. That is why it is important to have a correctly organized code and use the best practices for web design programming. Bots don’t respond well to sloppy coding. Try and use external JavaScript and CSS files, as spiders do not focus as much on these elements.
Keep in mind that SEO doesn’t have to be difficult. It’s not a differential calculus, it’s just a matter of being diligent and aware of how your website will be indexed and found. It takes a lot of time and experimentation to find what works best for your site. It is recommended to consult a professional and do a lot of research before starting to implement an SEO strategy. These tips are just the beginning, for more information or to consult with one of our SEO experts contact us today.