So now we have all this great information about marketing your real estate investment business. We’re going to break it down into a basic checklist so you can start putting together a great marketing plan.

elevator speech An elevator pitch is a “must have” tool for marketing your business and finding private lenders. A simple 60-second speech about what you do and what you’ve accomplished will have you ready to network with anyone you meet, anywhere, anytime of day. Make it concise, to the point, and then practice it.

Real Estate Investment Clubs   Start joining investment clubs and other organizations to network with other investors. Your local real estate club is a great place to start getting your name out there about who you are and what you do.

direct response marketing Start creating a direct response marketing campaign by writing letters, sending postcards, and offering free information about your business. You can do this effectively by building and creating a good swipe file and then honing some basic copywriting skills to write attention-grabbing headlines and push the right buttons in the ad. Combine this with a well-developed mailing list and you’ll be well on your way to a successful direct response marketing campaign.

Speeches and Presentations Develop a great educational speech or presentation about your real estate investing business. During the talk or presentation, offer free advice and show your experience as a real estate investor, as well as the benefits that the client will receive when investing in your real estate business.

Newspapers and flyers Use your local newspaper to offer a seminar or any kind of free information on real estate investing. Remember that you are offering information in the ad rather than direct advertising for private lenders to avoid problems with the SEC. Create flyers to invite people to a seminar you are giving on real estate investing.

Internet Word of mouth advertising is a powerful way to get the word out about your real estate investing business and the internet is no different. Take care of creating a social networking page on sites like Facebook, Twitter, Linked In and some of the other social networking sites. Establish a blog that offers information and advice to other real estate investors, and in return, contribute to your blog. Create articles on your blog that offer real estate investment advice and use them on article marketing sites. Build an online mailing list and start an online newsletter that offers real estate investment information targeted to your specific audience and real estate niche. If you’re feeling really ambitious, create a website that offers all your products and services in one place, as well as another source where people can contact you. You can use your website address in all of your email signatures, on social networking sites, blogs, and article marketing sites.