If you take the time and effort to create a special report, you can find ways to make that special report work for you as a marketing tool both online and offline. A special report of about 30 pages can be the beginning of multiple information products and Internet-based marketing concepts. This article offers seven ways to use your special report as an internet marketing tool, as well as a marketing concept to use offline.
1. Create a series of reports: Take parts of the special report and convert it into smaller sections that can be a series of reports. If your original report was 30 pages long, you can create 10-15 small reports by creating two- to three-page reports from the 30 pages of information. Be sure to include enough information in each of the smaller reports to make them informative and valuable. Develop an introduction and summary section for the separate reports.
2. Develop Internet articles. Create a series of Internet articles to post in article directories and on your blog or website. Open your original report as a Word document. Highlight and copy part of a section that can serve as a standalone article. Cut and paste this section into a new document. Now just add the necessary information to make this article a separate article. You can create a list item, a narrative item, or both from the same basic material.
3. Print it out: Create a printed document of your internet special report online. At 30 pages, you have a document long enough to print and spiral bound. Create a cover using a graphic or fonts and print the cover on thick paper. Take the report to a printer and bind it. The other option is to send it to a print-on-demand (POD) provider on the internet and have it bound and shipped directly to you or your customers. You can print the reports in bulk to use them in your talks or other presentations.
4. Expand in a book: Instead of getting smaller, enlarge and expand the 30-page special report in a book. Today, books are getting shorter rather than longer. Therefore, 60 to 75 pages would be a good length for a printed book. You can use a print-on-demand (POD) service and have the book perfectly bound. Create a cover and write the information on the back of the book. Remember, with a book the copy of the back cover and the table of contents or the two most read areas that help sell the book.
5. Develop a strategic plan. A special report is large enough to use as a strategic plan for your business operations. Take a look at the current economy and see where your business fits in. If the economic crisis is affecting the competition, use the special report to create your SWOT analysis and note your strengths, weaknesses, opportunities and threats to the business. Analyze how you are going to meet the demands of the economic crisis by making the necessary changes to respond to the needs of customers in the market. Use your strategy report to gain more business by sharing it with larger firms that may be able to hire you as a freelancer due to our foresight and strategic planning capabilities.
6. Create a technical report. Turn the special report into a White Paper. A white paper is typically an industry report that provides specific information on one aspect of a business. You can always create your own whitepaper to highlight the innovations in your business. This is good for businesses of any size. For example, you may have developed a new business system that helps virtual assistants better manage projects. This is an innovation that you can describe in your whitepaper. Then promote the white paper as your primary marketing tool to build your business.
7. Write your summary. Use the special report to write about your background, experiences, and business offers. Instead of writing a regular resume and cover letter, use your creative writing skills to turn your background and experience into a story and relate it to a business problem that needs to be solved. You may not be able to share this to get a job, but you can use it as an information product to promote your business, experiences, and creative writing skills. In these tough economic times, creativity will stand out from the crowd. You can use this to apply for business for your resume writing services or other type of business.
These seven tips allow you to turn your special report into multiple marketing products and tools for your home or internet business. With a little creativity, you can put the hard work you put into writing the initial information product into multiple uses without having to start over.