A sign is any written or drawn representation that expresses or indicates the existence or meaning of that particular thought. On the other hand, a symbol is a representation of an abstract idea with a sign, shape, color, etc. by convention, association or similarity. Signs and symbols are synonymous terms that express the same meaning. Symbolism is the ideas behind the symbols used for the production of the work. They are suggestions through images of something that is invisible or intangible. This representation of the material object is not simply for its own interest or beauty, but as a representation of an abstract idea.

Symbols embody the ideas, norms, values, and beliefs of a group, association, ethnic society, or nation. Therefore, when they are used in the production of artifacts, the only goal is to use them to propagate and educate users about the cultural jewels of their society. This makes artifacts produced with these symbols functional.

The signs and symbols are easily identified by the characteristics indicated below.

1. It must be recognized, retrieved or remembered quickly and easily. It should not be difficult for someone to remember the shape of the symbol or sign. This implies that it must be unique but simple in its representation.

2. It must show the image of the company: A well-designed sign or symbol of a company must quickly tell what the company does or customers must be able to predict the activities of the company from the symbol or sign that it has adopted as its logo . .

3. You must achieve the appropriate level of understanding of the intended audience. A good sign or symbol must be able to be understood by all members of the population. This includes both the literate and the illiterate classes of society. Despite the variation in their educational levels, the entire target audience should be able to understand it.

4. It should be smaller in size – The symbols are usually smaller in dimension and should be able to be played at a faster speed without difficulty. Also, it should be visible, albeit smaller, from all directions.

5. It can be designed in a single color. Symbols and signs are mostly designed in a single color, preferably black, and in silhouette form. However, some company, association and institutional signs are sometimes colored to reflect the beliefs, values ​​and ideologies of the respective group.