While the Android and iOS mobile apps are equally powerful in making a business globally visible to the audience, it is an iOS that can bring you more benefits, if you think long term. According to Statista reports, the world has more Android user apps (nearly 2.5 million) than iOS apps (which is roughly 2 million). So eventually, for apprentices and marketers, Apple’s app store ranks second after Google’s Play Store in terms of popularity. For businesses that want to gain a broad user base, an Android app is a perfect option. But, if you want your app to not only find the right users, but also to deliver a quality experience, then an iOS app is what you need. Here we have taken a further look at various factors for you to help you better understand why investing in an iOS app is best for your business.
The brand says it all
A major reason to put an iOS app at the forefront of your business is its unique ‘brand identity’. For years, Apple has maintained a legacy of offering high-quality phones and tablets. As a clear winner in the market with a great brand reputation, Apple devices capture the attention of elite segments of the population.
Smooth UX / UI of iOS devices
Without a doubt, Apple masters the design and development of the most flawless user experience for each device. Everything from the graphical interface, screen layout, animation standards to navigation, is designed with user expectations in mind. This makes all versions of iPhone and iPad highly performance-driven and therefore an iOS app can offer a much better customer experience.
Help you compete better
An iOS app will help you stand out better in the competition. From helping you connect with your customers to increasing your brand reputation, it makes your company unique from the competition. Apart from that, each iOS device comes with excellent quality standard and innovative features that will help the application to deliver its services to users in an extraordinary way.
The number of iPhone users grows day by day
Although the statistics show a greater number of Android devices than iOS, the data for the number of iOS users reflects an increasing trend. This means that your iOS app will see your user base grow eventually in the long term.
Enhanced security level
There is no question about the level of security that Apple devices offer. It offers top-notch security and data privacy guarantee. This is considered the best aspect of using iOS. Therefore, for applications looking to collect customer information, support payment facilities, and facilitate data transfer, iOS is the right platform. ‘
No matter how successful Android has been in acquiring users around the world, iOS has its different user bases and that will set your app apart from the rest if it is designed for iOS. Specified as the best mobile platform, it will help your company gain a strong digital presence and increase revenue by meeting the expectations of each user in the right way.